Initial stages involved creating a mobile first design to partner with the recently created display and social media advertising campaigns to help encourage brand discovery and reaffirm the value proposition.
The concept brought forward brand colours and introduced a much needed improvements to the user experience which encouraged users towards a fitting.
The concept unfortunately had it's wings clipped following changes to the board of directors. The reduced budget for the project detailed a WordPress update rather than a build from the ground up.
Pages were updated in accordance with user experience best practices and from Google Analytics we could see improvements in fitting conversion. To aid the conversion of users GetTimely was introduced to make booking a fitting a more pleasant experience for first time visitors.
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